AuroraFounding retailers ↗

Built for independent jewellery retailers

Make Lightspeed work harder for your jewellery business.

Aurora connects the customer journey around Lightspeed Retail X—turning everyday retail data into timely actions, better experiences and opportunities for your team.

See what Aurora can do ↓Ask Aurora ↗
Lightspeed Retail X+Aurora intelligence=The right next action
AuroraLive view

Good morning.

What would you like to know or improve today?

Which customers should my team contact this week?↑
A
11 opportunities found

I’ve grouped them by reason and priority.

→
4 Wedding5 Anniversaries2 Aftercare
Human approval11 next steps ready

01 / ASK AURORA

Ask for the outcome.
Aurora works out the next step.

You don’t need to design a workflow or understand the technology behind it. Tell Aurora what you want to know, improve or make happen.

Aurora
SUGGESTED
✓
You stay in controlActions wait for approval
Today · 09:42Connected to Lightspeed
You asked

What needs my attention today?

A
Aurora

Here are the four things I’d bring to your team’s attention today.

3Engagement-ring follow-upsPurchased 12–16 days ago
2Repairs awaiting collectionCustomers notified, not yet booked
5Upcoming anniversariesWithin the next 30 days
+14%Average transaction valueYesterday versus recent average

Illustrative product experience using example data.

02 / LIGHTSPEED + AURORA

Lightspeed is the foundation.
Aurora unlocks what happens around it.

CustomersSalesProductsStaff
YOUR RETAIL CORELightspeedRetail X
+
INTELLIGENCE LAYERAuroraUnderstands what matters next
Customer journeysFollow-upsRepairsOpportunities
“Lightspeed records what happened. Aurora decides what should happen next.”

03 / WHAT AURORA CAN DO

Built around the moments that matter in a jewellery business.

Not another system to manage. A more intelligent way to use the information your business already creates.

01

Customer journeys

Keep the right experience moving after a purchase, appointment or service interaction.

Explore ↗
02

Repair experience

Give every repair a clearer journey, from intake and updates to collection.

Explore ↗
03

Sales opportunities

Find relevant reasons for your team to reconnect with customers already in Lightspeed.

Explore ↗
04

Team follow-ups

Put timely, useful next steps in front of the people best placed to act.

Explore ↗
05

Manager intelligence

Turn weekly retail information into a short list of priorities, not another dashboard.

Explore ↗
06

Thoughtful aftercare

Make care information and service prompts relevant to what each customer purchased.

Explore ↗

04 / CUSTOMER LIFETIME

A transaction shouldn’t be the end of a customer journey.

A purchase in Lightspeed can become the beginning of a thoughtful relationship—through timely aftercare, personal follow-up and the next meaningful reason to get in touch.

Aurora helps turn transactions into relationships.
01Discovery
02Visit
03PurchaseAurora begins working
04Thank you
05Aftercare
06Personal follow-up
07Next occasion

05 / PROVEN IN PRACTICE

Created around a real jewellery business.

Jonathan David Jewellers had a clear vision for a better connected customer and retail experience. Aurora has turned that vision into practical, intelligent journeys.

Working with real operational challenges—before, during and after a sale—has helped Aurora create a growing library of proven journeys for independent jewellery retailers.

“

JDJ defined the experience it wanted to create. Aurora worked out how to make it happen.

See the repair journey →

IN DEVELOPMENT / THE CUSTOMER EXPERIENCE

A lasting home for every piece they treasure.

Aurora is creating a customer-facing app for Jonathan David Jewellers that carries the relationship beyond the store—bringing JDJ’s vision of one trusted place for the jewellery a customer owns and the care it needs to life.

01

Purchase historyJewellery purchased through the retailer, kept together.

02

Repairs & careRepair information, progress and relevant records in one place.

03

Personal collectionAdd other jewellery, photographs and important details.

THE FUTURE OPPORTUNITY With the customer’s permission, this organised jewellery record could support introductions to insurance providers for relevant quotes and policies—creating potential introducer income for the retailer and an ongoing opportunity at renewal.

APP CONCEPT · IN DEVELOPMENT
9:41

Good morning, Emily

Your jewellery, beautifully organised.

MY COLLECTION6 pieces4 purchases · 2 added by you
REPAIRS1 activeReady Friday
PROTECTIONReview cover2 pieces due
Purchase addedCover review due

AURORA / INSURANCE OPPORTUNITY

Help customers protect their jewellery—and create lasting value for the retailer.

Aurora is being designed to connect an organised jewellery record with an approved insurance journey. With the customer’s permission, the right information can move from the retailer to an insurance partner without the customer having to start again.

01

Jewellery record

Purchases, repairs, photographs and customer-added pieces are kept together.

02

Customer permission

The customer chooses whether to use their information to explore suitable cover.

03

Approved introduction

Aurora passes the agreed information securely to the retailer’s insurance partner.

04

Quote & policy

The authorised insurance partner handles the quote, advice where applicable, and policy.

05

Renewal moment

Relevant records can support a more connected review when cover is due for renewal.

FOR THE CUSTOMER

Protection becomes part of the care journey.

  • Less repetition when requesting a quote
  • Useful jewellery details kept in one place
  • A timely prompt when cover needs reviewing
  • A clearer connection between purchase, care and protection
FOR THE RETAILER

A new recurring commercial opportunity.

NEW POLICYIntroducer fee

An agreed payment when an eligible introduction results in a policy.

ANNUAL RENEWALRenewal fee

A further agreed payment at renewal where the insurer partnership provides for it.

Designed for responsible introductions

The retailer introduces; the authorised insurance partner provides regulated insurance services. Any launch would be subject to a formal insurer agreement, appropriate FCA permissions or appointed-representative arrangements, customer consent, clear disclosures and agreed commission terms.

06 / AURORA REPAIR INTELLIGENCE

Every repair your business has completed becomes experience it can use again.

A private repairs coordinator, workshop analyst and virtual goldsmith assistant that studies your own repair history—then brings the relevant evidence to the next decision.

Learning & Validation Mode Recommendations inform your team. They never change a quote, job card or workshop instruction without approval.
THE COMPOUNDING ADVANTAGE

Your repairs department becomes a learning system.

Aurora studies every historical repair—and continues learning from every new job, photograph, quote, workshop decision and outcome. Over time, your accumulated repair history becomes a private machine-learning resource that helps your team price more consistently, anticipate risk, recover labour and make better-informed workshop decisions.

01Every repair completedRecords, photographs and outcomes
→
02Aurora learnsYour patterns and terminology
→
03Patterns become clearerPricing, labour, risk and turnaround
→
04Recommendations improveAlways evidenced and human-controlled

Your knowledge compounds. Each retailer’s learning remains private to that business and is never mixed with another retailer’s repairs, images, pricing or workshop processes.

WEEKLY REPAIR INTELLIGENCE

Good morning. Here is what changed.

Generated 08:00 · 17 Aug
RECEIVED38↑ 6 vs usual
COMPLETED3182% of received
AVG. TURNAROUND12.4d+2.1 days
REPAIR REVENUE£3,842Example data
01PRICING OPPORTUNITYHIGH CONFIDENCE

Full ring reshanks are taking more workshop time than the current price allowance reflects.

83 comparable completed jobs over 24 months show actual labour averaging 32% above the implied allowance.

£92.50 median selling price58 min median labour83 source repairs
ATTENTION3 repairs are outside their expected turnaround range.Based on similar completed jobs
EMERGING PATTERNClaw repairs in one item group show a higher 12-month return rate.Correlation · physical assessment advised
DATA QUALITY12 completed jobs have no final selling price.Resolve before margin reporting

Illustrative interface and example values. Aurora only reports metrics supported by the retailer’s source data.

01

Price with evidence

See the median, range and labour behind genuinely comparable historic jobs.

02

Spot risk earlier

Surface repeat repairs, warranty patterns, delays and image-visible areas of concern.

03

Recover workshop time

Find categories where actual effort repeatedly exceeds the allowance in the selling price.

04

Keep knowledge

Turn years of notes, decisions and outcomes into searchable institutional memory.

WHAT IT UNDERSTANDS

One intelligence layer across the whole repair story.

Aurora combines structured records, free-text notes and repair photographs. Every conclusion remains linked to the jobs that informed it.

01

Historical learning

Build category baselines for pricing, labour, turnaround, outcomes, repeat work and commercial performance.

02

Similar repair search

Find comparable jobs using the item, metal, stone, damage, technique, notes, images, price and outcome.

03

Image-assisted review

Highlight visible wear, setting concerns, damage and possible repair risks—with uncertainty stated clearly.

04

Weekly intelligence

Prioritise exceptions, pricing opportunities, workshop bottlenecks, emerging patterns and 3–7 sensible actions.

05

Explainable recommendations

Show the comparable-job count, similarity, date range, values and clickable source records behind every suggestion.

06

Management feedback

Capture Agree, Disagree, Useful, Investigate, Actioned and corrections as private business-specific learning.

EVIDENCE, NOT GUESSWORK

Ask, “Have we seen this before?”

Aurora searches only that retailer’s own history and brings the closest completed repairs together—so a coordinator or goldsmith can compare method, price, effort, turnaround, risk and outcome.

A second pair of experienced eyes.Not a substitute for physical inspection by a qualified goldsmith, gemmologist, watchmaker or other relevant professional.
CURRENT REPAIRDiamond cluster ring · worn outer claws · 18ct white goldImages + assessment + workshop notes
27

substantially similar repairsfound in this retailer’s history

MEDIUM CONFIDENCE
Typical price
£72–£96
Median labour
52 min
Typical turnaround
10–14 days
Common risk
Adjacent worn claws

THE CONNECTED REPAIR JOURNEY

From manual repair admin
to a connected customer journey.

BEFORE

Too much depended on someone remembering the next step.

  • Repair details captured manually
  • Updates depended heavily on staff
  • Information lived in different places
  • Collections could arrive without warning
→
WITH AURORA

Every repair follows a clear, professional journey.

01 Digital intake & reference

02 Confirmation & progress

03 Ready notification

04 Booked, prepared collection

THE OUTCOME

Less administration.

Better communication.

A more professional customer experience.

07 / OPPORTUNITY INTELLIGENCE

Your next sale may already be sitting inside Lightspeed.

Aurora helps your team find customers with a relevant reason to reconnect—then explains why each opportunity matters.

Find your opportunities ↗
OPPORTUNITIESThis week
11 found
01
Wedding ringsPrevious engagement-ring purchase
4 customers→
02
AnniversariesDates approaching in 30 days
5 customers→
03
Personal aftercareHigh-value purchase care is due
2 customers→
Every suggestion includes a reason

08 / PERSONAL SERVICE

Technology that makes your business feel more personal—not less.

Aurora handles repetitive preparation, reminders and routine communication, giving your team more time—and more reasons—to create meaningful personal interactions.

Automation preparesYour team connects

09 / AURORA MODULES

Start with the journeys that matter most.

Aurora grows with your business. Begin with a clear operational priority, then add more intelligence when you’re ready.

01Aurora

Repair Intelligence

Turn every repair, photograph and workshop decision into useful institutional knowledge.

History → evidence → action
02Aurora

Concierge

Relevant prompts that help your team maintain relationships.

Customer → relationship
03Aurora

Opportunities

Signals in your retail history, translated into next steps.

Data → action
04Aurora

Manager

A practical weekly view of performance and priorities.

Information → focus

YOUR AURORA TEAM

Specialist support.
One joined-up relationship.

Gemma remains your principal contact, bringing in the right Aurora specialist behind the scenes whenever your business needs it.

Aurora uses named service identities supported by intelligent technology and Aurora’s support processes to provide fast, consistent assistance.

10 / TRUST, BUILT IN

Your business.
Your customers.
Your data.

Aurora is designed so retailer information remains separated, permissions stay controlled and important actions remain visible.

Talk to Gemma about trust ↗
01

Retailer separation

Your identifiable customer and commercial information is never shared with another retailer.

✓
02

Controlled permissions

Aurora accesses only what is needed for the journeys you choose.

✓
03

Human approval

Important actions wait for the right person to confirm them.

✓
04

Transparent activity

Authorised users can understand what happened and why.

✓

AURORA / THREE LEVELS OF PARTNERSHIP

Start with what you need now.

Choose how far you want Aurora to go. Every level is built around your business, includes the Aurora support experience and gives you a straightforward path forward when the time is right.

✓ Your business. Your way.✓ Clear scope before work begins✓ Upgrade only when it feels right
01 / AURORAOperational foundation

Core

Run your business better.
£1,500 initial setup£250 per month

Principal systems that improve the day-to-day operation and customer experience of an independent jeweller.

  • Sales and customer journeys
  • Repairs and aftercare workflows
  • Lead and enquiry management
  • Reporting and business insight
  • Customer communication and follow-up
  • Operational automation
Less administration. Better follow-up. More time for customers.
02 / AURORACore + marketing

Growth

Grow your business better.
£2,500 initial setup£350 per month

Everything in Core, plus an always-on marketing and social capability that amplifies your voice.

  • Monthly social-media planning
  • Content concepts, copy and captions
  • Creative and visual production
  • Campaign and promotional calendars
  • Brand-consistent content
  • Performance insight and recommendations
A digital marketing capability without another full-time role.
03 / AURORACore + Growth + knowledge

Complete

Build the business you want.
£4,000 initial setup£500 per month

A comprehensive operating, growth and knowledge platform built around the individual retailer.

  • Staff onboarding and training environment
  • Digital training and operational manuals
  • SOP library and business knowledge base
  • Staff guidance and internal support
  • Ongoing workflow optimisation
  • Appropriate access to new Aurora capabilities
Your operation and team knowledge, connected and continually refined.
REAL AURORA TRAINING EXPERIENCE
9:41
Jonathan David Jewellers Staff Academy homepage shown on an iPhone
Jonathan David Jewellers · Staff Academy
24/7 AURORA SUPPORTYour business doesn’t stop when the office closes. Neither does Aurora support.

Every level includes a route to request assistance at any time. Routine workflow amendments are targeted within one working day where reasonably practicable. Technical incidents, urgent issues and substantial development follow the appropriate support and scoping route.

Implementation establishes Aurora around your business. Your ongoing service covers support, optimisation and the agreed capability for your chosen level. Substantial bespoke development and major new integrations are scoped separately.

Find your starting point ↗

YOUR BUSINESS, BETTER CONNECTED

What would you like Aurora
to do for your business?

Tell Gemma what you want to improve. She’ll help you explore what the Aurora experience could look like around your business.

Ask Gemma ↗Founding retailer programme →